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Representing "Connected," HSBC values their client relationships and believes in the power of unity.
Representing "Open," HSBC is committed to meeting their clients' demands at any time and anywhere around the globe.
Representing "Dependable," HSBC pledges to remain fair and reliable to their clients.
Mockup of HSBC touchpoints on jetbridge.
Window stickers are displayed when disembarking from the flight.
Window stickers are displayed during the boarding process.
New Blood "One to Watch" Winner 2020 Certification.
HSBC X D&AD
Airport Campaign - Brand Advertising
Project Overview
The challenge was to bring HSBC’s brand promise, "Together we thrive," to life through an illustrated airport campaign. HSBC is more than just a bank, it is a global institution committed to making the world a better place through social responsibility and sustainable initiatives. The solution features a series of connected vector-based illustrations that highlight the positive global impact of HSBC's brand values. These friendly motifs aim to appeal to a wide audience while maintaining a corporate look. The campaign effectively raises awareness of HSBC's efforts engagingly and interactively, inspiring viewers as they explore the illustrations.
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