Clients
As a designer for L'Oréal, I have worked on B2B and B2C brands, including Yves Saint Laurent (YSL), Armani Island, Lancôme, Valentino, Ralph's Club. Facing the challenge of enhancing brand visibility and engagement, our goal was to maximise ROI and attract a wider audience through innovative design and strategic marketing.
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By leading design efforts, I implemented Dynamic Creative Optimisation (DCO) for personalised ads, utilized website pixel data for relevant offers; employed smarter audience targeting. These campaigns led to significant increases in brand engagement and conversions, demonstrating my ability to drive high engagement and achieve impressive ROI for top-tier brands.
Role: Senior Digital Designer
Brand Engagement and Success
L'Oreal
Creative example I have lead for my client L'Oreal.
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The success of the Hamilton campaign significantly boosted
our B2C client base, attracting high-profile productions like Aladdin,
Six on Broadway, and Cabaret.
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Facing the challenge of increasing ticket sales in a competitive market, we aimed to maximize ROI and engage theatre-goers with personalized offers. By leading the design efforts for Hamilton, I utilized After Effects, Photoshop, and our proprietary software to create compelling and tailored visual campaigns. By understanding audience needs, my team and I crafted designs that resonated with theatre-goers, driving higher engagement and ticket sales.
Role: Senior Digital Designer
Brand Engagement and Success
Theatre Shows
Creative example display for Hamilton and Cabaret
Credentials
Hurtigruten, one of our oldest clients at Crimtan, aimed to reach a global audience through diverse advertising formats. Our team, including sales, designers, and developers, has supported them for years. As a designer, I played a crucial role in understanding their brand values and incorporating them into beautiful, effective ads. Through direct meetings and leveraging our software and design skills, we crafted ads that resonated with their audience. My efforts, alongside a team member, in leading the design for Hurtigruten projects using tools such as Adobe Photoshop and our internal software resulted in high engagement and increased sales, showcasing our ability to maximize ROI and meet client goals in a competitive market.
Role: Senior Digital Designer
Hurtigruten
Creative examples I've worked on in partnership with Hurtigruten
Low - high fidelity wireframes
Automation UI
Automation software mockup on desktop
Crimtan LTD
Future-proofing analytics for the cookieless world.
Crimtan specializes in intelligent lifecycle marketing through programmatic advertising, delivering targeted, high-performing, and privacy-compliant campaigns. Their integrated technology enhances brand engagement and conversion rates. As a Senior Creative Executive, I create dynamic, visually appealing ads that resonate with the target audience, ensuring the campaigns are effective and align with brand values and goals.