Ortho Clinical Diagnostics (OCD)
Masterclass | Responsive online class platform
Project Overview
Ortho Clinical Diagnostics is a global medical diagnostics organization with headquarters in the US and EMEA. Our team worked closely with Ortho EMEA to support various events like the 2020 Sales Conference, marketing brochures, banners, website updates, and launching the new educational webinar platform, "OCD Masterclass." I was primarily responsible for creating visual and animation assets, marketing banners, and website mockups. The client launched their first Masterclass webinar in early May 2021 and plans to continue broadcasting classes in the future.
As a UI Designer, I contributed to the development of the "How Much Water Can Your Laboratory Save?" calculator for Ortho Clinical Diagnostics. This tool, accessible via a one-minute quiz, helps laboratories discover potential water savings by switching to VITROS® waterless technology. My responsibilities included designing an intuitive and engaging user interface that ensures a seamless experience, from taking the quiz to understanding the results. I focused on creating visually appealing elements and clear navigation to enhance user interaction and effectively communicate the benefits of waterless technology.
Role: UI Designer
Ortho Eco Tool
Moodboard curated for OCD Eco Quiz
Low-Fidelity Wireframes
Concept development for quiz
Final Concept, redefining brand value with modern, clean visuals
Role: UI Designer
As a UI Designer, I played a key role in building the OCDx Masterclass site. I was responsible for designing an intuitive and visually appealing interface that enhances user engagement and accessibility. My tasks included creating cohesive visual elements, ensuring responsive design across devices, and optimizing user flows for seamless navigation. The goal was to provide an immersive learning experience for users participating in the educational webinars.
Ortho Masterclass
Ortho Masterclass Logo
Ortho Masterclass Website
Showcasing the process of building a masterclass website. Sitemap, low fidelity wireframes and final concept.
Sitemap and Low Fidelity Wireframes
Marketing assets and social banners variations
OCD service introduction brochures include various examples, such as the 15-page "VITROS® Immunodiagnostic Solutions" and the 353-page "Acute Kidney Injury and the Role of Cell-Cycle Arrest Biomarkers."