Les Roches
Branding and User Experience
Project Overview
Les Roches, a leading hospitality school, needed to stand out in a competitive industry by effectively communicating their values to prospective students and parents. We conducted a brand and value workshop to understand their identity and designed an adaptable UI that balanced premium education with functional storytelling. Our precision development optimized site speed and SEO, resulting in a dynamic, flexible website that engaged users and positioned Les Roches as an industry leader.
My role as a junior designer was to understand the process and
assist the team in aligning their brand values with the branding efforts.
We ran an in-depth value and branding workshop with the Les Roches team. In this stage, we effectively deconstructed their core identity and pillars, and evaluated their visual aspirations for the site. Through our workshop strategy, we designed a collaborative learning experience that defined the foundation for creating adaptable and meaningful UI, aligning with the brand's vision. Additionally, I contributed by conducting research, gathering insights, and supporting the design team in translating the brand values into visual elements, ensuring a cohesive and compelling brand experience.
Role: Junior UI Designer
Workshop
Low Fidelity Wireframes
Suggested stylesheet and layout for desktop and mobile
High Fidelity Wireframes
Different variations for ads and key elements
Final approved concept
Desktop mockup of final concept
Desktop mockup of final concept